diff --git a/Aigrind/Analisys.ipynb b/Aigrind/Analisys.ipynb new file mode 100644 index 0000000..bdb13de --- /dev/null +++ b/Aigrind/Analisys.ipynb @@ -0,0 +1,541 @@ +{ + "cells": [ + { + "cell_type": "code", + "execution_count": 15, + "id": "c6bb3ab6", + "metadata": {}, + "outputs": [], + "source": [ + "import numpy as np\n", + "import pandas as pd\n", + "import matplotlib.pyplot as plt\n", + "import seaborn as sns\n", + "from tqdm import tqdm" + ] + }, + { + "cell_type": "markdown", + "id": "d7cfc02e", + "metadata": {}, + "source": [ + "# Данные" + ] + }, + { + "cell_type": "markdown", + "id": "67c32cdd", + "metadata": {}, + "source": [ + "## Payments" + ] + }, + { + "cell_type": "code", + "execution_count": 16, + "id": "038a62d8", + "metadata": {}, + "outputs": [ + { + "data": { + "text/html": [ + "
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payment_datePayment_typesreal_costaccount_id
02021-01-01 00:00:56Payment_system_59.6500002907221
12021-01-01 00:01:48Payment_system_50.9558723228373
22021-01-01 00:03:42Payment_system_53.026930318552
32021-01-01 00:04:27Payment_system_299.9900003832817
42021-01-01 00:06:41Payment_system_51.4325507229767
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" + ], + "text/plain": [ + " payment_date Payment_types real_cost account_id\n", + "0 2021-01-01 00:00:56 Payment_system_5 9.650000 2907221\n", + "1 2021-01-01 00:01:48 Payment_system_5 0.955872 3228373\n", + "2 2021-01-01 00:03:42 Payment_system_5 3.026930 318552\n", + "3 2021-01-01 00:04:27 Payment_system_2 99.990000 3832817\n", + "4 2021-01-01 00:06:41 Payment_system_5 1.432550 7229767" + ] + }, + "execution_count": 16, + "metadata": {}, + "output_type": "execute_result" + } + ], + "source": [ + "payments = pd.read_csv(\"data/payments.csv\")\n", + "payments.head()" + ] + }, + { + "cell_type": "markdown", + "id": "68048c5a", + "metadata": {}, + "source": [ + "## Persents" + ] + }, + { + "cell_type": "code", + "execution_count": 17, + "id": "a4b72e40", + "metadata": {}, + "outputs": [ + { + "data": { + "text/html": [ + "
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Payment_typesShare, %
0Payment_system_120.7
1Payment_system_215.0
2Payment_system_358.5
3Payment_system_40.0
4Payment_system_524.0
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" + ], + "text/plain": [ + " Payment_types Share, %\n", + "0 Payment_system_1 20.7\n", + "1 Payment_system_2 15.0\n", + "2 Payment_system_3 58.5\n", + "3 Payment_system_4 0.0\n", + "4 Payment_system_5 24.0" + ] + }, + "execution_count": 17, + "metadata": {}, + "output_type": "execute_result" + } + ], + "source": [ + "persents = pd.read_csv(\"data/persents.csv\", index_col=0)\n", + "persents.head()" + ] + }, + { + "cell_type": "markdown", + "id": "9a2ba6d3", + "metadata": {}, + "source": [ + "## Registrations" + ] + }, + { + "cell_type": "code", + "execution_count": 19, + "id": "a0f238ba", + "metadata": {}, + "outputs": [ + { + "data": { + "text/html": [ + "
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account_idcreated_datecampaign
03842380.02021-01-01BRA_MS1_install
13842381.02021-01-01NaN
23842382.02021-01-01NaN
33842383.02021-01-01NaN
43842384.02021-01-01BRA_MS1_install
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" + ], + "text/plain": [ + " account_id created_date campaign\n", + "0 3842380.0 2021-01-01 BRA_MS1_install\n", + "1 3842381.0 2021-01-01 NaN\n", + "2 3842382.0 2021-01-01 NaN\n", + "3 3842383.0 2021-01-01 NaN\n", + "4 3842384.0 2021-01-01 BRA_MS1_install" + ] + }, + "execution_count": 19, + "metadata": {}, + "output_type": "execute_result" + } + ], + "source": [ + "registrations = pd.read_csv(\"data/registrations.csv\", index_col=0)\n", + "registrations.head()" + ] + }, + { + "cell_type": "markdown", + "id": "f52e9466", + "metadata": {}, + "source": [ + "## Budget" + ] + }, + { + "cell_type": "code", + "execution_count": 30, + "id": "bf031a83", + "metadata": {}, + "outputs": [ + { + "data": { + "text/html": [ + "
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media_sourceCampaign_typeTargetPlan, USDInstallsSpend, USDDeviation, USD
0Media_source_1installBrazil1001046099.120.88
1Media_source_1purchaseBrazil4001081398.671.33
2Media_source_1installRussia20011894246.30-46.30
3Media_source_1purchaseRussia5001441616.77-116.77
4Media_source_1installUkrane100642499.430.57
5Media_source_1purchaseUkrane500242348.13151.87
6Media_source_2installBrazil10015281.1518.85
7Media_source_2installEnglish_speaking10037199.950.05
8TotalNaNNaN2000320651989.5210.48
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" + ], + "text/plain": [ + " media_source Campaign_type Target Plan, USD Installs \\\n", + "0 Media_source_1 install Brazil 100 10460 \n", + "1 Media_source_1 purchase Brazil 400 1081 \n", + "2 Media_source_1 install Russia 200 11894 \n", + "3 Media_source_1 purchase Russia 500 1441 \n", + "4 Media_source_1 install Ukrane 100 6424 \n", + "5 Media_source_1 purchase Ukrane 500 242 \n", + "6 Media_source_2 install Brazil 100 152 \n", + "7 Media_source_2 install English_speaking 100 371 \n", + "8 Total NaN NaN 2000 32065 \n", + "\n", + " Spend, USD Deviation, USD \n", + "0 99.12 0.88 \n", + "1 398.67 1.33 \n", + "2 246.30 -46.30 \n", + "3 616.77 -116.77 \n", + "4 99.43 0.57 \n", + "5 348.13 151.87 \n", + "6 81.15 18.85 \n", + "7 99.95 0.05 \n", + "8 1989.52 10.48 " + ] + }, + "execution_count": 30, + "metadata": {}, + "output_type": "execute_result" + } + ], + "source": [ + "budget = pd.read_excel(\"data/Рекламный бюджет январь 2021.xlsx\")\n", + "budget.loc[0:5, 'media_source'] = 'Media_source_1'\n", + "budget.loc[6:7, 'media_source'] = 'Media_source_2'\n", + "budget" + ] + }, + { + "cell_type": "markdown", + "id": "561d9fce", + "metadata": {}, + "source": [ + "# Analisys" + ] + }, + { + "cell_type": "markdown", + "id": "1e9e2cb6", + "metadata": {}, + "source": [ + "## Оптимальный срок окупаемости" + ] + }, + { + "cell_type": "code", + "execution_count": null, + "id": "f5e6e89a", + "metadata": {}, + "outputs": [], + "source": [] + } + ], + "metadata": { + "kernelspec": { + "display_name": "Python 3 (ipykernel)", + "language": "python", + "name": "python3" + }, + "language_info": { + "codemirror_mode": { + "name": "ipython", + "version": 3 + }, + "file_extension": ".py", + "mimetype": "text/x-python", + "name": "python", + "nbconvert_exporter": "python", + "pygments_lexer": "ipython3", + "version": "3.13.0" + }, + "toc": { + "base_numbering": 1, + "nav_menu": {}, + "number_sections": true, + "sideBar": true, + "skip_h1_title": false, + "title_cell": "Table of Contents", + "title_sidebar": "Contents", + "toc_cell": false, + "toc_position": {}, + "toc_section_display": true, + "toc_window_display": true + } + }, + "nbformat": 4, + "nbformat_minor": 5 +}