diff --git a/Aigrind/README.md b/Aigrind/README.md index 4f1d566..a60c7c9 100644 --- a/Aigrind/README.md +++ b/Aigrind/README.md @@ -38,6 +38,18 @@ ![payback-period](pics/payback-period.png) + +| Рекламная сеть | Тип кампании | Целевая аудитория | Time, (months) | +|:---------------------------|----------------|-----------------------|-----------------:| +| Media_source_1 | install | Brazil | 0.330097 | +| Media_source_1 | purchase | Brazil | 0.850925 | +| Media_source_1 | install | Russia | 0.319666 | +| Media_source_1 | purchase | Russia | 0.724876 | +| Media_source_1 | install | Ukrane | 0.917769 | +| Media_source_1 | purchase | Ukrane | 0.343303 | +| Media_source_2 | install | Brazil | 5.33726 | +| Media_source_2 | install | English_speaking | 3.90023 | + ### Наиболее успешные кейсы #### Рекламные кампании @@ -45,40 +57,51 @@ ![payback-period-sorted](pics/payback-period.sorted.png) -| | Time, (months) | -|:--------------------------------------------------|-----------------:| -| ('Media_source_1', 'install', 'Russia') | 0.319666 | -| ('Media_source_1', 'install', 'Brazil') | 0.330097 | -| ('Media_source_1', 'purchase', 'Ukrane') | 0.343303 | -| ('Media_source_1', 'purchase', 'Russia') | 0.724876 | -| ('Media_source_1', 'purchase', 'Brazil') | 0.850925 | -| ('Media_source_1', 'install', 'Ukrane') | 0.917769 | -| ('Media_source_2', 'install', 'English_speaking') | 3.90023 | -| ('Media_source_2', 'install', 'Brazil') | 5.33726 | +| Рекламная сеть | Тип кампании | Целевая аудитория | Time, (months) | +|:---------------------------|----------------|-----------------------|-----------------:| +| Media_source_1 | install | Russia | 0.319666 | +| Media_source_1 | install | Brazil | 0.330097 | +| Media_source_1 | purchase | Ukrane | 0.343303 | +| Media_source_1 | purchase | Russia | 0.724876 | +| Media_source_1 | purchase | Brazil | 0.850925 | +| Media_source_1 | install | Ukrane | 0.917769 | +| Media_source_2 | install | English_speaking | 3.90023 | +| Media_source_2 | install | Brazil | 5.33726 | #### Тип рекламных кампаний ![payback-period-ct](pics/payback-period.ct.png) -TABLE - #### Рекламная сеть ![payback-period-ms](pics/payback-period.ms.png) -TABLE - ### Накопительный ARPU успешных рекламных кампаний ![arpu](pics/arpu.png) -TABLE + +| | RUS_MS1_purchase | UKR_MS1_purchase | BRA_MS1_purchase | days | +|---:|-------------------:|-------------------:|-------------------:|:--------| +| 6 | 0.570234 | 0.644273 | 4.71347 | 7 days | +| 13 | 0.759229 | 0.644273 | 4.71347 | 14 days | +| 29 | 1.31604 | 1.82198 | 4.73251 | 30 days | ### Фактический CPI ![cpi-sorted](pics/cpi.sorted.png) -TABLE + +| Рекламная сеть | Тип кампании | Целевая аудитория | CPI | +|:---------------------------|----------------|-----------------------|-----------:| +| Media_source_1 | install | Brazil | 0.00864771 | +| Media_source_1 | install | Ukrane | 0.0146436 | +| Media_source_1 | install | Russia | 0.0194719 | +| Media_source_2 | install | English_speaking | 0.245577 | +| Media_source_1 | purchase | Brazil | 0.350018 | +| Media_source_1 | purchase | Russia | 0.390114 | +| Media_source_2 | install | Brazil | 0.533882 | +| Media_source_1 | purchase | Ukrane | 1.33896 | #### Отклонения от бюджета