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Author SHA1 Message Date
Basyrov Rustam
691fb7b40f tables 2024-11-24 23:28:23 +03:00
Basyrov Rustam
6ee324d52e fix tables 2024-11-24 23:24:02 +03:00
1 changed files with 39 additions and 16 deletions
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Aigrind/README.md
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@@ -38,6 +38,18 @@
![payback-period](pics/payback-period.png)
| Рекламная сеть | Тип кампании | Целевая аудитория | Time, (months) |
|:--------------------------:|:--------------:|:---------------------:|:----------------:|
| Media_source_1 | install | Brazil | 0.330097 |
| Media_source_1 | purchase | Brazil | 0.850925 |
| Media_source_1 | install | Russia | 0.319666 |
| Media_source_1 | purchase | Russia | 0.724876 |
| Media_source_1 | install | Ukrane | 0.917769 |
| Media_source_1 | purchase | Ukrane | 0.343303 |
| Media_source_2 | install | Brazil | 5.33726 |
| Media_source_2 | install | English_speaking | 3.90023 |
### Наиболее успешные кейсы
#### Рекламные кампании
@@ -45,40 +57,51 @@
![payback-period-sorted](pics/payback-period.sorted.png)
| | Time, (months) |
|:--------------------------------------------------|-----------------:|
| ('Media_source_1', 'install', 'Russia') | 0.319666 |
| ('Media_source_1', 'install', 'Brazil') | 0.330097 |
| ('Media_source_1', 'purchase', 'Ukrane') | 0.343303 |
| ('Media_source_1', 'purchase', 'Russia') | 0.724876 |
| ('Media_source_1', 'purchase', 'Brazil') | 0.850925 |
| ('Media_source_1', 'install', 'Ukrane') | 0.917769 |
| ('Media_source_2', 'install', 'English_speaking') | 3.90023 |
| ('Media_source_2', 'install', 'Brazil') | 5.33726 |
| Рекламная сеть | Тип кампании | Целевая аудитория | Time, (months) |
|:--------------------------:|:--------------:|:---------------------:|:----------------:|
| Media_source_1 | install | Russia | 0.319666 |
| Media_source_1 | install | Brazil | 0.330097 |
| Media_source_1 | purchase | Ukrane | 0.343303 |
| Media_source_1 | purchase | Russia | 0.724876 |
| Media_source_1 | purchase | Brazil | 0.850925 |
| Media_source_1 | install | Ukrane | 0.917769 |
| Media_source_2 | install | English_speaking | 3.90023 |
| Media_source_2 | install | Brazil | 5.33726 |
#### Тип рекламных кампаний
![payback-period-ct](pics/payback-period.ct.png)
TABLE
#### Рекламная сеть
![payback-period-ms](pics/payback-period.ms.png)
TABLE
### Накопительный ARPU успешных рекламных кампаний
![arpu](pics/arpu.png)
TABLE
| | RUS_MS1_purchase | UKR_MS1_purchase | BRA_MS1_purchase | days |
|---:|-------------------:|-------------------:|-------------------:|:--------|
| 6 | 0.570234 | 0.644273 | 4.71347 | 7 days |
| 13 | 0.759229 | 0.644273 | 4.71347 | 14 days |
| 29 | 1.31604 | 1.82198 | 4.73251 | 30 days |
### Фактический CPI
![cpi-sorted](pics/cpi.sorted.png)
TABLE
| Рекламная сеть | Тип кампании | Целевая аудитория | CPI |
|:--------------------------:|:--------------:|:---------------------:|:----------:|
| Media_source_1 | install | Brazil | 0.00864771 |
| Media_source_1 | install | Ukrane | 0.0146436 |
| Media_source_1 | install | Russia | 0.0194719 |
| Media_source_2 | install | English_speaking | 0.245577 |
| Media_source_1 | purchase | Brazil | 0.350018 |
| Media_source_1 | purchase | Russia | 0.390114 |
| Media_source_2 | install | Brazil | 0.533882 |
| Media_source_1 | purchase | Ukrane | 1.33896 |
#### Отклонения от бюджета